Content Strategy Lead (Finance)

Description

The Cigna Group, comprised of Cigna Healthcare and Evernorth Health Services, is dedicated to the improvement of health and well-being for the individuals it serves. As a Content Strategy Lead at The Cigna Group, you will be instrumental in the development and implementation of content strategies that support the organization's mission of enhancing the health and well-being of clients, customers, and patients. Your expertise will be essential in creating compelling and effective content that speaks to a wide range of audiences across multiple platforms.

As a Content Design Lead, you will collaborate with partners in Product Design, User Research, Engineering, Product Management, Marketing, and other functions in a highly cross-functional team environment. You'll be a strong advocate for content design as well as an integral part of the user experience team. You're a good fit for this role if you: * Aren't daunted by complex product ecosystems and rapidly changing priorities that require flexibility and agility * Can establish strong collaborative relationships with your cross-functional partners * Are a UX practitioner who can activley contribute overall design direction * Enjoy the challenge of partnering with and influencing other content and product teams to produce high-quality work * Can influence partners and priorities with a user-focused perspective * Like building the craft of content design, through standards, terminology, design systems, tone and voice. * Are comfortable making decisions with incomplete data and operating in ambiguity * Are flexible to accommodate working across all US time zones

Qualifications

• 7+ years of experience in content design or related fields

• 2+ years of experience managing, coaching, and developing direct reports

• Knowledge of social and mobile experiences

• Bachelor's Degree (Preferred)

• 2+ years of experience working with product teams (Preferred)

• Strong leadership and management skills

• Excellent communication and interpersonal skills

• Ability to think strategically and develop innovative content strategies

• Experience with content management systems and digital marketing tools

• Strong understanding of user experience and user-centered design principles

• Ability to work independently and as part of a team

• Passion for content creation and storytelling

• Strong analytical and problem-solving skills

• Ability to work under pressure and meet deadlines

Responsibilities

• Develop and implement content strategies that are in harmony with the company's business goals while supporting the needs of our customers, providers, and clients.

• Engage in market and user research to deeply understand audiences and incorporate learnings into both strategy and content delivery.

• Develop and maintain compelling, high-quality content that speaks to the identified audience and aligns with the brand's established image.

• Supervise the content strategy and creation across an integrated ecosystem of touchpoints and stages of the customer journey.

• Collaborate with cross-functional teams, such as marketing, sales, product development, and customer service, is integral to ensuring the relevance, consistency, and efficacy of content.

• Monitoring and analyzing content performance through data and analytics to measure success and make improvements.

• Stay current with industry trends and best practices in content marketing and digital media.

• Offer thought leadership and counsel on content strategy to both internal stakeholders and external partners.

• Actively build and maintain relationships with cross-functional teams and stakeholders.
• Develop lightweight, repeatable processes, workflows and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly.

• Share your own work and give feedback to teammates in a variety of settings.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 124,100 - 206,900 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

We want you to be healthy, balanced, and feel secure. That's why you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna Group .

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.