Digital Marketing Specialist (Marketing)
JOB DESCRIPTION
Digital Marketing Specialist
General Information:
Title: Digital Marketing Specialist
Status: Full-time; Exempt or Non-Exempt
Location/Site: Corporate
Hours: Monday – Friday, possible weekends
Reports to: Director of Business Intelligence
Supervisory Responsibility: None
Travel Requirements: None
Company Overview:
WaterFleet is a dynamic company revolutionizing the mobile potable and wastewater management industry through pioneering technology and exceptional talent. We have built our company on the core values of Respect, Quality, One Team, Health & Wellbeing, and Radically Innovative and are seeking like-minded people to propel our growth. If you are a highly qualified individual who enjoys working in a fast-paced environment, please review the following:
Position Overview:
We are seeking a highly organized and proactive Digital Marketing Specialist to support the marketing initiatives and operations. This role will be responsible for assisting with marketing campaigns and ensuring smooth day-to-day operations.
Responsibilities:
- Assist in the development and execution of marketing campaigns across various channels including paid advertising, social media, email marketing, SMS, content creation, etc.
- Track campaign progress, reporting, updating online assets, streamlining digital marketing production, and handling general digital marketing activities.
- Manage and update marketing materials, including brochures, presentations, and digital content.
- Coordinate social media content scheduling, engagement, and analytics.
- Support event planning, trade shows, and promotional activities.
- Conduct market research and analyze trends to support marketing strategies.
- Monitor and report on the effectiveness of marketing campaigns
- Work with internal teams and external vendors to ensure timely completion of marketing projects.
- Develop, implement and execute strategic communications and marketing plans.
- Ensure website pages are up-to-date and working properly, coordinating with developers as needed. Perform periodic site audits.
- Create and draft a variety of creative marketing communications across various channels.
- Perform keyword research and analysis, write, and implement SEO elements for websites with guidance and feedback from senior staff.
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
- Provide team with support in the creation, management and optimization of digital media campaigns.
- Provide periodic analysis and reporting on site traffic, digital advertising, SEO success, etc., for management with guidance from senior staff.
- Report on the performance of new media activities, assessing the scope of reach and providing regular reports to senior staff.
- Other duties as assigned.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field or equivalent experience preferred.
- 1-3 years of experience in marketing support and/or administrative roles.
- Valid US driver's license and strong driving safety record (no more than 2 moving violations in previous 3 years).
- Acceptable background check, clear of DWI convictions, for the last 5 years.
- Foster teamwork and collaboration within and between department(s).
Qualifications:
- Strong organizational and multitasking abilities.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Knowledge of web design, development and content management.
- The ability to make supporting workers in tough environments, providing clean drinking water and treating wastewater cool!
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software (e.g., Canva, Adobe Creative Suite, CRM tools).
- Experience with social media management and content creation (Linkedin, Facebook etc)
- Comfortable working in Google Tag Manager, Google Ads, Salesforce etc.
- Excellent verbal and written communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Exceptional project management skills, with high attention to detail.
- Strong ability to multitask and prioritize responsibilities in a fast-paced, deadline-driven environment.
- Passionate, creative thinker with excellent analytical skills and attention to detail.
- Highly organized with experience in professional relationship management.
Supervisory Responsibility:
- None
Benefits:
- Company Paid Life Insurance
- Medical/Dental/Vision Insurance
- Health Reimbursement Arrangement (HRA)
- Health Savings Account (HSA) or Flexible Spending Account (FSA)
- Disability Insurance (Short & Long Term)
- Employee Assistance Program (EAP)
- 401k Retirement Plan (Pre-tax & Roth) with company matching
- Annual, discretionary profit-sharing bonus
Time Off:
- Paid Time Off (PTO)
- Personal Leave Time (PLT)
- Eight (8) Company Paid Holidays
Pay Frequency:
- Bi-Weekly (26x/year)
Americans with Disabilities/Specifications/Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Ability to lift up to 20 pounds. Reasonable accommodations may be made to individuals with disabilities to perform the essential functions.
Work Environment:
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
Additional Notes:
WaterFleet, LLC is an E-Verify employer, and queries all newly hired employees through the internet-based verification program operated by the Department of Homeland Security and Social Security Administration. WaterFleet is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Company Website: https://www.waterfleet.com/who-we-are/
