Property Marketing Manager (Marketing)
At BH Management Services, we are committed to creating value. We acquire, improve and manage apartment communities, and our success in this endeavor is evidenced by our growth from a start-up firm in 1993 to one of the largest multi-family management companies in the nation. BH understands that great customer service is what keeps residents satisfied, and that great service comes from engaged, happy and well-trained team members.
In 2018 and 2017, BH was ranked as one of FORTUNE magazine and Great Place to Work's "Best Workplaces for Women." BH was also ranked in 2018 and 2020 as one of the "Best Workplaces for Millennials.” In addition, in 2019, BH was named to the 100 “Best Workplaces for Diversity.” We continue to recognize that we are only as strong as each individual employee and we value our employees by providing a strong benefit package:
- (3) Weeks of Paid Time Off
- Birthday Paid Day Off
- 12 paid holidays
- Medical/Dental/ Vision
- 401K + match
- Education reimbursement
As the Property Marketing Manager, you'll have a big mission – to lead the team that directly supports new BH communities, plus liaise with internal leaders and external clients to support the launch, adoption, and scalability of strategic marketing initiatives for all BH communities. You have an awareness of prospect and resident sales cycles, and you understand how a property's submarket, class, unit count, amenities, specials, brand, and budget will influence their overall marketing strategy. You acknowledge the added value in enhanced speed-to-market and are comfortable at employing marketing strategies at scale, but you also appreciate the merits of nuanced support as needed. In this role, you'll drive added value for BH, bringing our “living here means living more” promise to life as you champion new initiatives that will drive property performance and elevate prospect/resident experience.
You are a thoughtful and harmonizing promoter. You recognize the inherent overlap between marketing and operations, and you carefully craft your message and approach to guide our operational leaders and their teams to effectively understand the larger BH marketing strategy, plus tap into all available support resources to meet their goals.
Essential Job Functions:
- Define and coordinate marketing strategies/solutions that will effectively support and enhance community performance.
- Collaborate with regional leaders and clients to understand property performance goals, and refine strategies as needed to support leasing goals.
- Ensure our team is always enthusiastically welcoming new-to-BH communities and team members to our platform, plus effectively communicating strategy and available resources for these teams through onboarding and beyond.
- Serve as a key marketing support resource and point of escalation, as needed, for all operational team members.
- Foster an engaging and productive relationship between the Property Marketing and Performance Strategy teams to best support BH communities through various seasonal and/or operational performance cycles.
- Develop mission critical awareness of where property marketing overlaps with other internal departments and build bridges daily
- Consult on and monitor KPIs and marketing performance goals.
- Measure and report on community adoption of recommended vendors and liaise with vendors as needed to drive added value for BH communities using their platforms.
- Use available reporting tools to assess portfolio performance to plan, plus provide ongoing feedback and recommendations to drive added and/or ongoing velocity.
- Lead and mentor a team of cross-functional marketers and subject matter experts.
- Provide regular feedback and hold performance reviews to encourage open conversation and discussion around career growth.
- Be a role model for team members outside of your reporting line as well.
- Other duties as assigned.
Minimum Qualifications/Skills:
- 5+ years of marketing and/or sales support experience with at least two years of experience leading a team.
- Strong tactical marketing knowledge. You understand how a wide variety of marketing tasks are completed within their respective systems.
- Next level written and verbal communication, including strong presentation skills.
- Familiarity with real estate, multifamily, or multi-site marketing and operations.
- Balancing competing priorities is your forte'; you have excellent judgment and quick decision-making skills.
- Outstanding organizational skills and a keen attention to detail.
- Experience working remotely on or with distributed teams.
- You are happily autonomous with healthy communication skills. You are comfortable working independently and you keep everyone in your sphere informed of your progress.
Desired Qualifications/Skills
- 3+ years in a role where aspects of project management were paramount. You are comfortable with task management, meeting deadlines, understanding dependencies, and organizing project plans through to completion. Bonus points if you've used tools such as Asana, Monday, Wrike, and/or Trello.
- Experience with modern graphic design systems and tools. We use Adobe and Canva, but there are other great ones out there as well.
- Well-equipped to manage marketing vendors. You know how to build productive relationships, how to deliver honest feedback, and when to shop.
Work Schedule: Will normally work Monday-Friday (work schedule may vary, depending on business needs).
Physical Requirements/Environment: The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
All BH employees are expected to always conduct themselves in a professional manner, perform the tasks delegated by supervisors, and observe and support the company's policies and procedures.
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. This job description does not provide an all-encompassing list of duties, there may be a need to perform other duties as assigned. While this job description is intended to be an accurate reflection of the current job, management reserves the right to revise the job, work schedule, and/or to require that other or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workloads, rush jobs, or technological developments). Employees in this position must be able to perform the essential functions of the job with or without reasonable accommodation. Requirements may be subject to possible modification to reasonably accommodate individuals with a disability. BH Management Services reserves the right to add or change responsibilities at any time in order to meet business and organizational needs.
BH/B.HOM is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make BH/B.HOM a better place to work and live.
