Senior Director, Social & Content Marketing (Finance)

Team Name:
Marketing

Job Title:
Senior Director, Social & Content Marketing

Requisition ID:
R024806

Job Description:

YOUR MISSION

Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. Warcraft has stood as a flagship franchise for Blizzard, with games such as World of Warcraft, Hearthstone, Rumble and Warcraft growing deep and engaged communities over these decades.

As the Senior Director, Social and Content Marketing for Warcraft you will be responsible for growth and health of the Warcraft communities and this franchise's place within its community and culture. You will oversee its Social, Community, Editorial and Influencer efforts while also acting as a core leader within Blizzard's Marketing organization. A successful leader in this role is a creative visionary with the drive to develop best-in-class campaigns and strategies that shape culture, fuel fandom and define brands.

The ideal candidate will be a seasoned leader, with deep experience across social campaigns and audience strategy. They have proven success building brands across diverse owned and operated ecosystems, and subsequently activating high-impact campaigns within those platforms. They are driven and passionate, with a keen sense of what makes an idea great and a willingness to seize opportunity at every turn. Importantly, they understand gaming, and recognize the magic that has kept Warcraft thriving as a community for decades.

RESPONSIBILITIES

• Define and drive Warcraft's Social and Content Marketing (S&C) strategy.
• Manage a team of 11 across Warcraft Editorial, Influencer, Social and Community.
• Represent and advocate for Warcraft Editorial, Influencer, Social and Community campaigns, strategies and efforts within senior leadership forums.
• Partner with cross-functional teams including Brand, Platform, International and Mobile CoEs to deliver best-in-class 360 campaigns.
• Manage internal and external agency partners.
• Lead campaign development for Tentpole moments across all S&C verticals.
• Ensure best-in-class Live Ops support across all S&C verticals.
• Collaborate with cross-franchise S&C leads to continually elevate the team's processes and practices, searching for opportunities for insight sharing, efficiencies, support and feedback.
• Drive social and influencer reporting, insights, and delivery through the use of analytics tools, including Sprinklr.
• Utilize learnings to inform and support the creative approach, as well as drive KPIs across platforms and campaigns.
• Report to the VP of Social and Content for Blizzard.

PLAYER PROFILE

• 10+ years' experience in social or influencer marketing at an agency or in-house within Gaming, Entertainment or Consumer Tech industries.
• Demonstrated success building brand-defining social and influencer strategies that cut through culture and create broad fandom.
• Proven success leading high-impact, innovative social and digital campaigns.
• Experience operating within or collaborating with large-scale organizations, driving success across multiple stakeholders and creative or strategic marketing functions.
• Familiarity with the gaming industry and a genuine passion for gaming.
• Experience managing multi-layered reporting structures across multiple disciplines.
• Comfort and capability representing their work and function with senior management and executive leadership.
• Appetite for all things digital, social and influencer -- up to date on the latest platforms and technologies and desire to identify opportunities for strategic brand involvement.
• Deep knowledge of social media platforms, tools, and best practices for content creation, engagement, and community building.
• Ability to think creatively and outside the box, leveraging cultural trends and social moments to make a brand stand out.
• Fluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools

OUR WORLD

At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we've been creating genre-defining games for millions of players around the world for more than 30 years. We're on a quest: bring our dreams to life and craft the most epic entertainment experiences...ever. Hard work, iteration and polish go into the Blizzard "secret recipe," but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .

In the U.S., the standard base pay range for this role is $164,800.00 - $304,800.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.